Instagram Stories: How To Use it to Get More Followers

Marketers spend hours outlining strategies to increase followers on Instagram. They research hashtags and many other things. Their work becomes challenging every day with discerning trends and new features that the social media platform introduces every month. Keeping up with Shop Tabs, Guides and Reels can spin your head. All such things make it difficult for content marketers to keep and maintain their presence on Instagram. However, the best thing among all these is Instagram Stories never change. Introduced in the year 2016, Instagram Stories are the most popular feature on this social media platform that offers the easiest way to bring in new followers and stay connected. The best and most significant thing about the feature is that it shows up at the top of your explore and news feed page.

More than half a billion users use Instagram Stories every day. Your brand can’t afford to ignore this platform. You should and must include Instagram Stories as a vital part of your marketing strategy. But, the most crucial question is what you should post on Instagram Stories to get more followers.

Learning how to drive traffic and more followers with Instagram Stories can become powerful tools for your brand and business. Here are some of the fresh and new ideas for you.

Use Highlights

The Highlights feature offers you the perfect opportunity to show your viewers what your brand is all about. You can use this feature to give them a sense of your brand’s products and services. Whenever new users visit your profile on Instagram, they don’t know anything about your brand. When you introduce a significant and eye-catching bio on Instagram, quickly explaining what your brand is all about and what it does, it convinces new users and attracts more clicks on the following option. It further helps you to get more followers and drive direct traffic to your sales page.

Stories Takeovers

Stories takeovers are widespread; however, not that trendy yet. In this feature, an influencer of your choice takes over your brand account for a day and creates exclusive content. Stories takeover has several benefits, such as creating exclusive content for the followers, cross-directing followers, networking with relevant and powerful influencers, and many more.

Take Quizzes and Polls

Polls and quizzes are the most excellent tools when it comes to engaging your audience. But, you can utilize polls and quizzes for audience research also. You can find out about the content that your followers want to see on your account. For example, if your Instagram account focuses on tourism, ask your audience what destinations they wish to travel and visit. Their choices give you an insight into the audience and let you know whether you should share stories about more destinations or not.

Make Stickers, Fonts, and GIFs.

Become a trendsetter by using GIFs in your Instagram Stories. Also, don’t forget to use fonts and stickers. If you don’t get enough fonts on Instagram, you can turn to various other apps like Design Kit from A Color Story. It offers more than 30 modern fonts, over 120 designs, and tons of stickers to give your brand a distinctive look and attract followers in huge numbers.

Shout out Your Competitors

No one on Instagram is your competitor; instead, everyone on this platform is your friend. The fastest growing and highly competitive platform is known for its vast community. However, the harsh truth is that only a few people wanted to help others. Brands willing to be featured often need to pay for their every shout-out or every single mention. But, helping each other can be useful in changing the mindset of the people.

At first, sight, shout-outs on Stories to some other user, or urging your brand followers to follow someone else’s content seems dangerous. Still, it is useful in building relationships and making them strong on social media. You will also get back a shout-out. Additionally, it gives you access to free content for Instagram Stories.

Use Your Reels Again and Again

You can use the feature Reels introduced in IGTV for your video content and other long-form content. The feature invites its users to create exciting and fun videos with your family members, friends, and others on Instagram.

Use Unique and Interesting Templates

Using questionnaire templates provides a great way to entice your audience and engage them. You can easily create templates online. Questionnaire and quizzes are the most entertaining source to keep your audience and attracted and engaged. Their power increases when you offer them a free template to use.

Apart from these, you can follow some other best practices to drive more traffic and followers with Instagram Stories. Ensure that your website is optimized for mobile as most followers use a mobile device to view social media networks. Use UTM codes or other tools to help you track the links you have used in your Instagram Stories. Keep your shared links professional and visually tidy. Whether you are looking to raise your brand awareness or increase sales, Instagram Stories are the most powerful tool to help you achieve your organizational and business goals conveniently and smoothly.

Instagram tweaks in its algorithm often, making it challenging for humble beginners and established brands to grow their followers on this platform. Here, Instagram Stories is a big rescue for all who want to expand their brands using this social media platform. These simple tricks will help you to drive more followers, conversions, and clicks.

Source: Instagram Stories: How To Use it to Get More Followers